The influence and impact of social media doesn’t have to be exemplified by Keith Olbermann’s suspension from ESPN to demonstrate the bearing it has in the public square or public affairs.
"Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed."
Abraham Lincoln16th President of the United States
We develop communication campaigns and strategies that send clear, well-defined messages that lead on the news, trend in social media, persuade audiences and inspire support.
Send the Right Message
In a complex world you need simple, understandable messages. We know how to break through the clutter in order to get our clients noticed, quoted and remembered.
- Strategic Communications Counsel
- Crisis Communications
- Media Relations
- Media Training
- News Conferences, News Releases and Events
- Editorial Writing and Placement
- Speechwriting and Presentation
We thrive on developing communication campaigns that do more than get the quick hit. Clients turn to us when they need to strengthen reputations, advance advocacy efforts and influence public opinion.
- Leadership Positioning
- Issue Advocacy Communications
- Stakeholder Identification and Cultivation
- Coalition Building and Communications
Broaden Your Reach
The right message, delivered at the right time, through the right channels allows individuals and organizations to better define themselves, strengthen reputations and build relationships. Meeting your audience where they are listening is the first step toward inspiring people into action.
- Social Media Strategies and Integration
- Social Media Platform Management
- Communication and Engagement Assessments
- Video Production
- Collaterial Materials
- Professional Writing
"If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit that point once. Then come back and hit it again. Then hit it a third time -- a tremendous whack."
Winston ChurchillBritish Prime Minister, orator, statesman
Successful, modern-day communication requires carefully composed messages delivered through a symphony of tactics and platforms. We develop targeted messaging and campaigns that strategically engage earned media, social platforms and stakeholder communities in order to move issues, enhance images, create buzz and motivate action.
Cotter Brobson Communications brings to any project:
- Adeptness at translating complex issues into targeted, well-defined, and influential messages.
- Proven ability to develop and execute strategic communication and engagement strategies across all platforms.
- Media relationships with the Capitol Newsroom and in Pennsylvania’s seven primary media markets.
- Working knowledge of the legislative process.
- Understanding of social media platforms as influential, mainstream communication tools.
- Familiarity with Pennsylvania’s political, business and community-based landscape.
- Trusted and discrete professional writing, ghostwriting and presentation/media counsel.
"Words, so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them."
Nathaniel HawthorneAuthor and novelist
We are an agile, effective and well-connected operation that responds to your specialized communication needs. Our team and our network of top-notch strategic partners ensures every client gets 110%.
As principal of the firm, Lauren is the chief architect of communication strategies where she daily applies her 20-plus years experience to her client's needs related to strategic message development, public and media relations, crisis communications, speechwriting and presentation, and professional writing.
Known for her time in government as chief speechwriter and deputy press secretary to former Pennsylvania Governor Tom Ridge, Lauren is a well-established ghostwriter for high-stakes speeches and presentations and has developed media and public relations campaigns to gain support for legislative initiatives, public interest campaigns and issue advocacy efforts.
Prior to establishing the firm, Lauren served as the Director of Communications for the Pennsylvania Department of Community and Economic Development and Director of Communications for the Republican State Committee of Pennsylvania. She has also served in a variety of capacities on several presidential, gubernatorial, congressional, judicial, and legislative campaigns.
Dr. Myles Martel
Dr. Myles Martel is a senior advisor and strategic partner of the firm. Since 1969, Dr. Martel has provided leadership and communication counsel to clients in 46 nations through private consultations and group seminars focused on high impact communication. He came to national prominence in 1980 as Ronald Reagan’s personal debate advisor, and then served as counselor to the White House Office of Communications. Throughout his career, he has advised scores of United States senators, congressmen, ambassadors, governors and presidential cabinet members. Find out more: www.martelandassociates.com
Cotter Brobson Communications has strategic partnerships with some of the best in the business, including professionals specializing in event planning, video production, web design, graphic design, and social media management. Our network means we can quickly build teams reflective of every client's individual needs at a cost they can afford.
"Don't use words too big for the subject. Don't say infinitely when you mean very; otherwise you'll have no word left when you want to talk about something really infinite."
C. S. LewisNovelist, scholar, broadcaster
Over twenty-years of experience has given us a little insight into what works, what doesn't work and what is worth trying.
Social media isn’t something to be scared of, but incorporating it into your organization’s communication strategy takes planning, patience and time.
Today’s technological-society can offer no excuses for people not to stay in touch. We are always communicating but are we really connecting? Words count when each word has an impact and most importantly, is heard.
"The most important single ingredient in the formula of success is knowing how to get along with people."
Theodore Roosevelt26th President of the United States
Trusted by corporate executives, government officials, grassroots organizations, professional associations, non-profits, government relations firms, issue advocacy firms and businesses, we take the time to know our clients and their issues. Here's a sample of those who have called upon our counsel and our work:
- Penn State Hershey Medical Center
- Archdiocese of Philadelphia
- Conrad O'Brien
- RooneyNovak Group
- Novak Strategic Advisors
- Ursinus College
- In Lincoln's Footsteps
"I want to put a ding in the universe."
Steve JobsInventor and visionary