This summer, Cotter Brobson Communications welcomes Rachel Wolfgang to our team! Rachel joins us as a part-time associate and will provide administrative support to the firm, as well as social media moderation and content development for our clients.
It is incumbent for departments across any organization to communicate with one another in order to create content that is timely, exciting, and relevant. It is everyone’s job to look for opportunities to help tell the story.
The influence and impact of social media doesn’t have to be exemplified by Keith Olbermann’s suspension from ESPN to demonstrate the bearing it has in the public square or public affairs.
Social media isn’t something to be scared of, but incorporating it into your organization’s communication strategy takes planning, patience and time.
Today’s technological-society can offer no excuses for people not to stay in touch. We are always communicating but are we really connecting? Words count when each word has an impact and most importantly, is heard.